SEO isn’t a simple matter of adding a few tags that contain your important keywords, use of those handy-dandy submission services won’t take care of your website’s traffic. Just because your site is listed in the search engines doesn’t mean that your customers can find it. SEO is a long term strategy, it applies creative techniques to an in-depth study of the search engines and directories.
SEO also sits awkwardly amongst other marketing channels, especially PPC – Pay Per Click Advertising on Search Engines. The search engines always try to make PPC attractive, because that’s how the search engines make their money, and don’t think the search engines are going to do you or your business any favors. SEO is constantly evolving and requires numerous tactics to stay ahead of the competition. A single Google update can be detrimental to your online business. SEO simply isn’t a doable objective for you or your employees, whose core skill sets are well outside of the online arena.
Working with your web developer who actually has experience and results to show in the SEO field will ensure you always stay on top of your game.